Jim Furrer brings more than two decades of experience creating and implementing global communications programs for leading companies and organizations, including Dunkin’ Brands (Dunkin’ and Baskin-Robbins), Spirit Halloween, Tupperware, TGI Fridays, McGraw-Hill, Planet Fitness and Paris Baguette, among others.

He joined Steinreich Communications from RF|Binder, where he served for a combined 19 years in several roles, including a senior managing director, head of media, managing director, and director, during which he led consumer and corporate communications efforts for clients. He previously served as a senior vice president at ICR, where he supervised a wide range of account teams across a myriad of industries, including corporate, consumer, restaurant and technology. His experience includes strategic media counseling, communications strategy development, crisis communication, and senior management coaching, across national, emerging and franchise brands.

Earlier in his career, he spent nearly a decade at ABC News, where he held several roles at Good Morning America.

He received his bachelor’s degree from Kutztown University.