Former Natuzzi marketer Lauren West named director at Steinreich Communications
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HACKENSACK, N.J. – Steinreich Communications Group Inc., an international public relations firm, has appointed Lauren West a director, a new position.
West is best known for her 15 years at Natuzzi, where she was head of communications and public relations. She will work in the firm’s home furnishings industry group led by Senior Vice President Kimberley Wray.
West has a long list of accomplishments over a three-decade career with leading home furnishings brands.
She most recently was showroom and marketing manager for Dorel Home and before that was director of marketing for the DesignHouse division of Sherwin-Williams’ Industrial Wood business. In this position, she handled relations with designers and created strategies and programs to increase business in the residential, contract and hospitality sectors.
Before this, she was at Natuzzi America as director of communications and public relations. She also had responsibilities for education and development as well as merchandising and design during her time with the company.
Earlier in her career, she was an interior designer and senior merchandise manager at Bassett Furniture and marketing manager for the Spring Air licensee in North Carolina. She also worked in brand management and product development at Uttermost.
She also has industry retail experience as an accessory buyer and merchandiser and retail sales associate at Schewels Furniture Co.
“Lauren brings to our clients not only terrific public relations experience, but because she has done so many other things – training and education, merchandising and design, she can really be a very comprehensive counselor to our clients, helping them far beyond press releases,” Wray said. “She has worked with so many leading brands in our industry that she brings an exciting best practices portfolio to our organization that will have an amazing impact on our clients.”
“The Steinreich team is very respected in our industry for its commitment and dedication to its clients,” West said. “Their strategic approach to communications is something I find compelling, and I am looking forward to working with our clients to help elevate all of their marketing and communications assignments.”
West has held a number of board positions as well, including being an advisory board member of the Department of Interior Architecture at the University of North Carolina in Greensboro, a board member of the American Society of Furniture Designers and executive board member and vice president of the International Society of Furniture Designers. She received the WOW Education Award from WithIt, the women’s leadership development network.