Agility PR Solutions
By Davide Simone Lupo
Stan Steinreich, president and ceo of Steinreich Communications Group, Inc. – an international public relations firm headquartered in the United States with offices in the UK, Europe and the Middle East – addressed the 25th annual International Public Relations Network (IPRN) conference in Lisbon. Steinreich briefed the 50 heads of independent public relations firms from around the world on business trends and opportunities for their clients in the United States, United Arab Emirates, Bahrain and Israel.
“We are seeing unprecedented business opportunities for corporations in our markets; Consumers are flush with cash and spending; Leisure travel is backfilling the loss in business travel; New tech opportunities abound in almost every market,” said Steinreich.
According to Steinreich, members of the group were particularly interested in the changing political climate in the United States and how it would affect business, and in the Gulf, they were interested in learning about ways they could support their clients in the Middle East.
“The Abraham Accords has had a dramatic impact not only on the Israeli-Gulf access, but clearly there is a new international interest in accessing Gulf markets. Expo, in particular, taking place in Dubai this year, was something that many of agencies were exploring as to how they could support and help their clients maximize the business opportunity around this global event,” he added.
IPRN consists of more than 40 independent PR agencies with more than 90 offices in 30 countries covering Europe, Americas, Middle East, Africa, and Asia. Similar to Steinreich Communications, its member agencies oversee the strategy and implementation for B2B, B2C, CSR and international PR campaigns in the corporate, commercial, industrial, financial, professional services, consumer, food, automotive, tourism, energy, healthcare and real estate sectors.
Steinreich Communications Group is IPRN’s recommended partner agency for Israel and the United Arab Emirates, and one of its U.S. representatives.