Accounts in Transit: Steinreich Picks Up UAE-Israel Business Council

O’Dwyer’s

Steinreich Communications has been named agency of record for The UAE-Israel Business Council, an organization comprised of business leaders from both nations to promote trade, innovation and cooperation. Steinreich will work to promote the Council and its leadership. In September, the agency formed a new practice area within its corporate group that is working with clients in the United Arab Emirates and Israel looking to expand their businesses in both countries following the announcement of the normalization of relations by their national leaders. “We sought the assistance of Steinreich Communications due to their stellar reputation and close relationships with members of the media both regionally as well as internationally,” said UAE-Israel Business Council co-founder Fleur Hassan-Nahoum, who also serves as the deputy mayor of Jerusalem.