By Steve Barnes
Steinreich Communications, whose practice includes a large number of Israeli clients, has formed a new practice area that will focus on clients in the United Arab Emirates and Israel looking to expand their businesses in both countries. The launch of the new practice area follows the Aug. 13 announcement that the UAE and Israel will normalize relations. Corporate practice senior vice president Ariella Steinreich will head up the group. Since joining the firm in 2014, she has helped grow its client base in the Gulf and Israel. “Increasingly, we’re seeing interest from Israeli and UAE-based companies in doing business in the other country and due to our team’s long-standing relationships in both countries, we are able to provide the strategy, guidance and support they need to expand their business successfully,” said Steinreich Communications president and CEO Stan Steinreich.