NEW YORK— Steinreich Communications Group, Inc., an international public relations agency headquartered in New York, has announced the formation of a new supply chain management specialty group within its corporate practice that is working with clients to develop and implement communications strategies to help them grow their businesses.
The group is already working with manufacturers in its home furnishings, consumer and higher education practices communicate their messages to stakeholder audiences through the recent turbulence in the sector. The group is focusing on strategy and experience design, current and emerging technologies in the supply chain, omni-channel approaches, innovations in the supply chain, expansion management, workforce and global economy supply chain issues.
Corporate Practice Vice President Ariella Steinreich is leading the new specialty group. Steinreich joined the firm in 2014 hailing from Burson-Marsteller where she handled global media relations for several of the agency’s key clients including Accenture and its supply chain offering. Since joining Steinreich Communications she’s worked with the corporate practice and growing its supply chain client base.
“Supply chain management is facing unprecedented change mainly driven by global trends, new technologies and the constant desire to find more efficient ways to produce better quality in a faster timeframe. It’s a very exciting time in the supply chain industry and I am thrilled at the opportunity to grow this specialty offering to help our clients communicate these dynamic shifts and opportunities, ” said Steinreich Communications Vice President Ariella Steinreich.
The group will initially be based in Steinreich Communication’s New York office.
Founded in 2003, Steinreich Communications represents some of the world’s leading corporations and consumer brands. It is one of the nation’s fastest growing, full-service public relations firms with offices in New York, Washington, Los Angeles, High Point, London, Frankfurt and Tel Aviv. Visit www.scompr.com.