Steinreich Communications Group hires Monica Edwards as SVP and head of its Lifestyle Brands practice. Edwards was most recently CMO at business consultancy Heydt & Co. She has also held senior marketing positions at Drexel Heritage and Vera Bradley, in addition to serving as head of marketing for Churchill Downs, home of the Kentucky Derby. At Steinreich, Edwards is tasked with working with clients and account teams to expand their consumer reach. She will also develop new products and services for the firm outside of traditional public relations. “Monica has broad experience in so many areas of marketing and communications that she can tailor strategies and programs from a rich toolkit,” said Steinreich Communications president and CEO Stan Steinreich.