By Davide Simone Lupo
Steinreich Communications Group, Inc., an international public relations firm, has appointed Catherine Jennings as managing director of its New York region and senior vice president of its lifestyle brands group. Jennings joins after a two-decade career at leading PR agencies including Ketchum and Cohn & Wolfe.
Jennings has more than 20 years of consumer public relations and marketing experience. She was a brand marketing practice director at Ketchum where she worked on key accounts including Proctor & Gamble, Philips, Bosch, Morocco National Tourism, Hilton, and Booking.com. She also served as an associate director of the digital and business technology PR practices at Cohn & Wolfe advising leading companies such as Yahoo! and Unisys. She also served as a divisional director at Mission agency, Speed in the United Kingdom where she led the Food & Hospitality practice, working on clients such as BRITA, Nestlé Professional, and illy.
In her new role, she will oversee the agency’s home furnishings and consumer clients, developing her team to create effective programs in marketing, media relations, and brand development. She will also manage the agency’s New York regional offices and help mentor junior staff.
“Catherine brings an important dimension of experience to our firm that will be a real asset to our clients and team. Her broad consumer experience will be a real asset for us as we expand into new sectors within the lifestyle brands space,” said President and CEO Stan Steinreich.
“Steinreich Communications has a terrific reputation for delivering results for its clients with its amazing team of professionals. I look forward to working with our team and clients as we develop new programs and services, and further develop the talents of our junior team,” said Jennings.
Jennings received her bachelor’s degree from the University of Georgia where she majored in journalism and communications. She recently completed an advanced digital marketing certificate from Columbia University’s Graduate School of Business.
She resides in Scarsdale, New York, with her family.